If your products/services don’t constantly evolve to create a difference, big investments in marketing may cause big losses of time and money for your company.
20th century is long gone. In the past century our technology, internet, reach to information, helpful tools and abilities were not as evolved as they are today. Production was a painful and expensive process. That is why, every product/service could find itself a place in the market.
This situation reversed when 21st century arrived. Nowadays, everyone can easily produce products and services, The companies focusing on innovation and providing beneficial and requested products are creating a real difference.